Top Mistakes Job Seekers Make
Career coaches have helped hundreds
of job seekers take the pain out of the job hunt and find the career path
that's best for them. While each person's situation, desires and goals are
different; there common mistakes one need to avoid for a more effective job
hunt. These mistakes include:
1. Relying
on Online Strategies: Online job boards and networking
groups have become the new landscape for job seekers and employers. However,
this doesn't mean you should spend all your time and effort applying for jobs
online. Many employers have adopted ATS's to spend less manpower sifting
through the hundreds of resumes they receive. Since job seekers tend to be
unaware of robot-friendly keywords or formatting, most applications end up in
the virtual trash. (That's why you've been getting those auto-generated
rejection emails). While using online application submission as an option, try
adopting offline submission too. try
making it more personal. Instead of spending your time hitting
"send," research the person behind the job posting. Look at your
network for potential referrals. Even finding an email address attached to a
human is a better option than the online route. The same goes for networking.
Although networking has been "simplified" through online forums,
personal relationships and connections are still more effective. Don't neglect
in-person networking events.
2.
Underestimating LinkedIn: While the
online landscape has complicated the application process, it has also served to
benefit job seekers with the introduction of LinkedIn. LinkedIn is the place to
be because it offers a ton of benefits regardless of profession, level, goal or
job search status (even non-job seekers need to have an optimized profile). For
job seekers, this is the largest talent database, which translates to:
"the place 100% of recruiters and hiring managers go to find their next
hire." For non-job seekers, LinkedIn is important because it allows you to
be found for opportunities you least expect. LinkedIn is also a great resource
for researching companies or career paths and managing your professional
network. You don't need to join every social network but trust me - you do need
to be optimized on LinkedIn.
3. Not
Communicating Your Brand: Professional brand strategy is
probably the number one area for improvement when job seekers are in need. Many
job seekers think of a resume, cover letter or LinkedIn profile as a work
history and tend to communicate a very standard, dull brand with every
application. However, your application documents should be viewed as marketing
materials used to paint yourself in the most desirable picture for your reader.
The job market is competitive so taking time to carefully customize the best
message for each application is critical for standing out in the crowd.
4. Not Viewing Your Profile from the
Hiring Manager's Perspective: Consider your resume valuable marketing real
estate, only including that which is necessary and compelling for each
application. Try adding a brief headline to immediately summarize what you do
and always guide your reader to the info most relevant to his/her needs.
5.
Overlooking Job Descriptions: Creating a
strong brand in many ways is driven by the hiring manager's needs as expressed
in the job description. It's not enough to identify a job that's a perfect fit
and assume the reader will also see your fit. You must tailor your brand to the
job description and that means really understanding the need the company is
trying to fill. Every job description is unique and every resume you send
should follow suit. Identify keywords and skills within the job description and
mirror that language in your resume. Aim to communicate one message: "I am
the solution to the problem you need solved."
6.
Starting Too Late: Many people assume the job hunt is
a quick process but the reality is, it can last upward of six months. Even if
your job search is a few years out, never be afraid to test the market or throw
your hat in the ring when an opportunity comes your way. The worst that can
happen is an interested employer refusing to wait until you're ready to start.
The upside is you are able to test your brand against your target role,
practice interviewing, take greater risk when negotiating with interested
parties, and potentially end up in an even better opportunity.
Nice!!!
ReplyDeleteOMG... helpful article!! must share!
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