How To Start A Modeling Agency That Can Give You Millions

Do you know that Modeling and Fashion is currently one of the biggest industries in the world?
The term Modeling goes well with fashion, advertising and ushering. Modeling agencies are indeed making serious money as they play a major role in various industries like entertainment, fashion, advertisement, etc.
Now imagine a situation where only modeling business is affecting so many other industries. It’s a huge opportunity right? This business is a medium scale size of business and it can be a bit capital intensive for some people and medium for the ones who are ready for the business.

Here’s what you should know when investing in a modeling agency:

1) Collaborate and partner with advertising agency: This is one of the surest steps smart and successful modeling agencies take that you don’t know. They collaborate with media and advertising agencies on a ration or commission level of partnership. This means that if the modeling agency gets a job to carry out its modeling services, they will present the advertising company to the client

2) You need a friendly team: The reason why you must consider a friendly team in modeling business is to keep good communication with customers. Once your team lack that friendly impact with everyone, there are chances that your business will be ruined. Build a friendly team using this guide. Select people that can easily make friends. Select a team that can easily put a smile on peoples face. Get a team that is not scared of meeting the opposite sex. Build a team of good looking and fashionable people. Above all your team should be made up of intelligent people. For the sake of your time, I will not go into the detail of explaining the points above but you should know what I mean by all that (comment if you don’t :d).

3) You and your team must have the perfect communication skills: Being friendly and having the perfect communication skills are not and will never be the same. That is why I separated the two so you will get it right. When you have a team that is good with these two qualities, then you are already on your way to success in your modeling agency business.

4) You and your team must be ready to travel: Trust me; just as much as big advertising agencies travel around the country, Modeling agencies do that as well. You must be traveling far and near so as to get better and well-paying clients.
You know people tend to select models based on two criteria: Popular models or celebrities. An unfamiliar model that’s new to an environment. As a starting modeling Agency, you will tend to do better starting with the second option, which means you need to take your models to an environment where they are not popularly known. Then as times goes on, they will gradually transform into popular models which is the gold mine in the business.

So, here’s how to start a modeling Company:
Now that you know all the qualities you need and the perfect team you need to build before considering starting a modeling Agency, you need to read this carefully.
Firstly you must be ready for business. What do I mean by this? I simply mean you must have put all the necessary things in place as regards to modeling company or agency.

They are:

1) Write down your Business plan: You probably have been told many times that no business does well without a business plan. The major reason why you need a plan is just to help guide, watch and direct your business.
Advice: Don’t bother trying to do it your self if you know you can’t write it. Get a professional or simply indicate and I can help you out (I am a professional too. Hehe).

2) Choose and Register a company name: You need to choose a name and registerit, Make sure you choose a presentable name. Don’t choose a local name, while doing that also get a simple and professional company logo to represent your brand. Go to CAC or the various company registration bodies for Companies outside Nigeria and get your company registered.

3). Get an Office: Modeling agencies requires that you have a contact office where people can meet you. It’s not like awork from home job where you work from the comfort of your home. So go get an office in an urban or developed city.
NOTE: Some businesses tend to do well in a rural area while others don’t. Modeling agency business goes well in a developed area (well, depends on how developed your area is, there are some rural areas that are quite developed. Just do some survey to know if yon can fit it).

3). Get a company photography/Studio photographer: This is not compulsory but it will be an added advantage on the long term to your modeling company, if you have a photography studio. Reasons are that: It will help reduce cost of hiring a photographer to do all your photo shoots for you. With the camera, you can shoot videos to be used for adverts, YouTube and so on. You can make extra money from the studio as you know photography is another high paying business on its own. With a photography studio for your modeling company, you tend to have an edge ahead of your competitors.

Here’s how to make money from your modeling Agency:
1. Advert: Every business want an increase in sales right? That means getting sales is the issue in any Business. First thing that comes into the mind of every business owner is to advertize so as to become more popular and beat competitors.
As someone running a modeling company, you need to source for various ways to help other businesses using advert. This is where working in partnership with an advertising company comes into play as the company runs the advert, and your models are used. The two must work together if you’re considering using your models as advert.
Entertainment Modeling companies are the top and second in demand in the entertainment industry. In the entertainment industry, models can come in as: Dancers, Runway models for the fashion companies, Ushers, Brand face, etc.

2. Pageantry: When you hear the term “Modeling”, Pageantry is always the first thing that comes into your mind. Let me shock you now; pageantry alone is a gold mine in modeling business if you do it well; and on the other side it can ruin your whole agency if you fail to plan well. This is where using a developed location comes into play. If your company is in a rural area, your chances of doing well are very minimal. So now; be properly guided in choosing the right location in your modeling agency business. If done well, big companies will always partner with you while you share the mutualadvantage where they support your event financially and you promote their business in the cost of the event, share the profit or pay some percentages depending on the agreement.

3. Photography and Video packages

Fashion companies, beauty houses, and other small businesses will always come for your models and as such you charge them to wear and use their products for their own adverts. Above all, you need a business plan for this business; Certainly, businesses like this will always fail if they don’t have the right business plan. Meanwhile having the business plan is not just the issue, you need to be given the complete guide on everything in the business plan on modeling agency.

Modeling agency is a business worth investing in, having read all these; I believe you are convinced to give it a try. There are both unisex and non-unisex modeling agencies, therefore, you have the right to choose the one you want. For further inquiries and clarifications, kindly drop your comments below.


  1. This comment has been removed by a blog administrator.

  2. Thats a great tip dear!!

  3. You know, I've always wanted to start a modeling agency!
    This looks like a starter for me.



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