How Public Speaking Can Pay You Big Time
To celebrate the new month, I'd to resurrect an old post I worked on for weeks.
Here's a special post to wish you a happy new September. I call this post- Public speaking and making money!
Have
you ever asked yourself why some of the top Rich and influential Motivational
Speakers around the world today barely venture into any other business? The
answer is simple. It is because speaking business is a very vast and lucrative
business that everyone can do and at the same time, choose a Niche in public
speaking where you will become an expert.
Have
you been wondering if motivational speaking business is really a profitable
business to venture in? Then this post is for you. This is going to be a long
post so I advice you bookmark this page if you won’t finish it now or you sit
back and carefully go through it.
Here
I have given a detailed guide and steps to follow to become a well known, Rich
and influential Motivational Speaker.
It’s
true that some people tend to move mountains when they talk to people, but
there are some who can’t even understand themselves. The question is:
Do
people give you good listening ears when you talk?
Do
you move people’s emotions and feelings anytime you talk?
Do
people tend to ask you to talk or ask for your opinion when you are in a
meeting?
Do
you command and show authority when you talk?
If
your answer to these question are all YES, this post might be your big opportunity
to know all you need to become outstanding in the crowd, move and talk life
into people and at the same time make good money as an influential motivational
speaker.
This
is an era where people make use of their talents to make good millions of money
for themselves. Hope you are not going to sit back and wallow in poverty
because you have refused to use your God given talent to earn something for
yourself.
Currently
most talented and award winning Musicians, actors, comedians, dancers, high
business IQ guys, hand gifted crafters etc are smiling to the bank because they
have stood up to take advantage of their gifts. Don’t you think it’s time you
yourself as a speaker smile to the bank too?
All
over the world, motivational speakers are hugely and equally earning big and
some have built amazing wealth just by speaking to people the right words at
the right time! They are great, rich and influential Motivational Speaker in
Nigeria who have created space for themselves in the industry and are making
millions of Naira from it. Prominent among them is Niyi Adesanya (The official
speaker of ETISALAT NIGERIA) He has been able to go places, help people create
wealth as well as himself, all through his ability to speak and motivate! The
power of motivational speaking can never be over-emphasized! Any good
motivational speaker can motivate a dying soul to live again and again, and
inspire a dummy to perform like an Athlete. There is nothing as refreshing and
reinvigorating as carefully chosen words spoken at the right time by a crafty
speaker.

Ever
listened to Les Brown? If you don’t, then you should try that once you are done
reading this post. There is no better time to speak to people and make money in
the process than now that most businesses and careers are falling apart,
families are being broken, and people roaming around the streets wearing sad
faces. People need to be inspired now to reach their heights; lack of proper
motivation could damage great potentials. A word spoken at the right time can
change someone’s outlook towards life and help make their world a better place
to stay. This is the right time to create value in people’s life by motivating
and inspiring them and get rewarded with wealth. You will be very surprised at
how many people out there are willing to pay for your services once you are
good at it.
Do
you know that some professional motivational speaker do charge companies and
organizations about $25,000 (approx. 5,500,000 Naira) per session to motivate
and train their staffs while some charge per head and peg their fees at $100 (20,000
Naira) per participant! Just try and research how much Les brown, Roberts
Kiyosaki, Ken Katas, Niyi Adesanya charges for them to be in your program. For
the bloggers and marketers reading this, Try inviting someone like Neil Patel
or Harsh Agrawal to speak in your seminar, conference or events and you will
understand what am trying to say here.
The
amount of money you make depends on your expertise and your brand – that’s why
the first thing you need to work on as an aspiring public speaker is your
brand.
Now,
here are the key things you need to do to sky rocket your Motivational speaking
business:
1.
Upgrade and Improve Your Public Speaking Skill:
For you to have read this up to this point,
that means you have considered yourself to be a natural good speaker, that’s
why you’re giving this a thought but you must understand that a good speaker in
a private setting may not be good enough when it comes to public speaking. If
possible, get yourself close if not attached to an accomplished speaker to
learn how motivational speaking is done both in delivery and in business sense.
If you’re looking up to people who are not within your reach, Follow them
across all their social networks, read about them, watch their videos and
follow their guidelines but don’t try to imitate their exact method. (Just as
some pastors in a church do and dress exactly like their general overseer. It’s
not like that in motivational speaking) you must have to deviate from trying to
be someone else if you really want to achieve your full potential as a rich and
influential motivational speaker.

Improving
your speaking skill doesn’t mean memorizing popular quotations and churning
them out in public as if that will impress anyone! People tend to love
motivational speakers who really speak from the trench of their heart. You see
them talk with references. It’s good to put out useful quotations here and
there during your speech but don’t make your speech all about quotations. Try
to be distinctive and avoid making the mistake of making noise in the name of
being a speaker. Be sure you know who you are. A gifted speaker may not need
much training in this regard. Just know your skill is not too good if at the
time you are on session, and the people who are listening to you are dozing off
or sleeping instead of jotting down something; or not expressing any feeling of
remorse, enthusiasm etc. When you are in such condition, all you have to do is to
pause whatsoever you are saying, play a music that depicts the type of speech
you are giving (playing “Champion by Fred” in a session or talk on how to
become successful, Re-branding or encouragement is a good way to start), after
the song, you can crack a joke and then try to make your talk interactive. Don’t
be a reader during this time but be a speaker. Don’t read everything you are
saying from a book, say it from the bottom of your heart.
2.
Read Related Books And Blogposts:
As
a motivational speaker, you are bound to know something about everything and
that’s how you will make yourself appear not only as an intelligent speaker but
a smart, experienced and expert speaker. Try to have good knowledge in various
sectors of life but most importantly, read more of the books that are related
to what you are doing. You can also read plenty of books on any topic not just
on public speaking. A good speaker is someone who is well read and experienced
in various businesses. Frankly speaking, “it takes many books to write one book
and speaking is like writing a book”. Read many books and blogposts to learn
how to write your own book in the sense of public speaking.
3.
Listen To Audios and Videos:
Les
Brown said in one of his Audios I got from YouTube (will be back with the link),
to keep that burning motivation alive, you need to listen to good tapes every
morning. You need to listen to good public speakers and learn how they speak
and manipulate words.
If
you are planning on becoming a motivational speaker and you don’t listen to
motivational tapes, then you are already missing something big.
Here
are suggested steps for you to get good audios right away:
Step
1- Search for a list of the top 10, 20 or more motivational speakers in the
world.
Step
2- Write down the list from any of the blogs you got it from.
Step
3- Go to www.youtube.com and search each of the names you have written down
from step 2 above.
Step
4- Kindly save or download the videos and audios you like from the results
shown to you. (I recommend downloading at least 5 videos or audios from each
person and saving those videos because you will probably watch them again and
again). You can also do the same search for your favourite speakers on YouTube
and get their videos and audios too.
4.
Package Yourself Well:
Packaging is a very huge factor in
motivational business. That is why most companies pay big for their product
branding and packaging because how people see it will give the first impression
if it’s worth buying or not.
To
a greater percentage, the appearance of their product determines whether they
will get a new buyer or not. Don’t think it is only products that are packaged,
humans providing services also package themselves. That is why you see musicians
and entertainers living a luxury life out of the money they have. They are all packaging
and most people have failed to understand the reason why it’s like that.
Here
is the logic:
1)
Companies with products package their products and not themselves, that is why
you will see a man looking very common in the street but has so much money in
his account made from those products. Product providers often don’t appear too
flashy when compared to Service providers.
2)
Service providers with no product to sale often package themselves. Example is
what you see in the music and entertainment industry. As a motivational
speaker, what you’re selling is your good and encouraging words. You can’t be
teaching people how to become rich when you are standing before them looking
like a poor man. You have to look good and responsible. Look like what you are
talking about. Even the commercial s3x-hawkers know this business technique
very well and that is why they dress to attract and seduce people and not dress
like someone going for a job interview!
Buy
new clothes, shoes, good perfume etc for yourself. Take good care of your hair
and use white and clean handkerchief if possible.
5.
Speak Simple:
By
now, after listening and watching all the audios and videos in your playlist, I
believe you must have learnt some things on how to speak well. Do make that
speech of yours simple and use understandable language as well as avoiding confusing
your listeners with onomatopoeic words! i.e thoughtless use of high sounding
words. You have to learn to avoid too much use of proud and flamboyant words if
you don’t want to be alienated from your prospective audience.
Though
as a speaker, you need to brag in few cases but not in most cases. Don’t speak
too much and avoid using huge and big grammars like one of my Nigerian senators
from Delta state (lol).
6.
Brand Yourself:
Professionally,
in business, brand is everything! You need to sell yourself first using the
points above before you could sell anything. Motivational speaking is a
business and should be seen as such; you need to brand yourself perfectly if
you hope to sell your services to your potential clients.
Here
are the various ways you can promote yourself in this business of being a
motivational speaker:
1.
Use Social Media:
The
use of social media cannot be over emphasized. The world is gradually going
towards the internet and that is why you need social media accounts to be on
track. You have to create an attractive and compelling Facebook, Twitter,
Google+, LinkedIn, Instagram and many other social media accounts and pages.
Take enough time to edit your pages and make it look good, professional and
attractive, Add pictures of your previous, current and even future programs/events
if you have any – you do not need to talk much here if your photo albums tell
stories about you in a professional and positive way. Use the best of your
photos as profile picture and page covers. Let people see who you are by just
seeing your profile picture. Take time to carefully describe who you are and
where you are coming from in your “about me” page. Whenever you make a post,
reply a comment or send a message on your social media accounts, try to write
with correct spellings and in polished English (or any language you choose). Do
not follow the current craze on social media on abbreviated spellings and style
of writing. Example- Jst tryin 2 stay kul, Pls can I mit u? Sup bro, hw is lyf
ova der? (ewww) And please!!!!! stop using “K” for “OKAY” or “I” for “HI”. You
may not know it but they will all affect you when a serious client comes to your
wall! If you must use it, let it be in a private chat with someone you already
know very well.
Always
tweet and update your Facebook, Twitter, Whatsapp or Instagram status with good
and inspirational quotes or photos and motivational excerpts. maybe once in a
while you can try to update some funny status so that you don’t appear to be
too official. Just add humor to your wall.
Social
media holds more prospects than you can ever imagine, the people you meet
online today might turn out to become your clients in the nearest future or be
the ones to recommend you to clients that will pay for your services.
2.
Start Blogging:
The
best and most powerful brand building tools online is your website or blog, and
blog has a way of giving you credibility as well as another source of income. Build
your expertise online and watch how people will be calling you after some
months. All you need is to give your blog a good attention. Once you start
blogging, make sure you follow people like Neil Patel of QuickSprout and
Kissmetrics, Brian Clarks, Jon Morrow and the rest of them for the best search
engine optimization (SEO) advice and how you can easily rank on Google search
results.
Get
yourself a custom domain name if you don’t have. This will make you look more
professional! It can be your own name (eg www.rosyomeje.com
-my name), or anything that will clearly show what you are in a glance. After
that, you can host it not compulsory but advisable).
Some
speakers are just making more money using their blog than the normal service
demand they get. Set up a blog today and write inspirational articles
regularly, there is no better way to build your brand than this! People will
read those articles and if they are inspired, they may want to go the next step
with you!
3.
Go On Air:
For
you to become a fulltime, professional motivational speaker, you must go on
air. The media has got a lot to give you if you use it the right way. If
possible, negotiate regular slot on Radio and TV and talk to people. Let them
hear you talk, the quality of your speech will be the connecting factor between
you and the prospective clients and the public in general. There is no faster
way to build and market your brand than the radio and television and maybe
newspaper. When people hear and see you, they get to like and get connected
with you.

10.
Start Seminars:
If
you are skilled in anything, it’s an advantage for you. All you have to do is
organize and host seminars and charge people to attend. Below is a rough
Estimate price of what it will cost you to host a seminar on a small scale.
This
is an estimate of a seminar I organized myself.
Venue:
#40,000
Publicity:
(Poster, transport and advert) #5,000
Sound:
#15,000
Invited
Guest: #10,000
Refreshments:
#19,000
Materials
sold: #27,000
NOTE:
The estimate above is gathered in Nigeria. Please refer to your local event
planner for a rough estimate of your country location.
From
the total number of people that attended, I got #146,000 from those who paid.
So, looking at te above expenses (#89,000), I still have roughly #51,000 left.
If I add the #27,000 from the materials sold, I have #78,000 left. This is a
rough estimate of what I got from a single seminar I organized just to create
awareness. Trust me, since then, I have been receiving invitations and comments
from that single public appearance.
It’s
simple, one thing you must know is that people have different problems and they
are all looking for solutions. As an Influential motivational speaker you must
be a problem solver or else you will not do well in this business. To throw
yourself into the light, you can start by identifying a problem (economic,
social, natural etc) in your environment which you know you can solve. Check to
see how many people it affects and how many are ready to learn a solution to
the problem. Once you’ve done all these, it will be time for you to sit back
and watch money rolling in. How much you charge depends on your demand, start
small but don’t portray yourself as being too cheap. Set your price and begin
your publicity (use social media, banners, fliers, radios etc to create
awareness about your upcoming seminar). When a lot of people get to hear about
it, you will not need to worry about the money for running the show. As more
people indicate interest and begin to pay, you can use their money to get the
necessary things you’ll need for the seminar. But, DON’T touch their money if
you know there may be a flop at the end! Just wait a week to the event when you
are sure it will still hold before you use their money to pay for what you
need. If you spend all the money you get arranging for it and there was a
problem which can cause a postponement or cancellation; then you will live your
remaining days of that month paying back their money.
At
this point, all I can say is best of luck as you enter the world of being a
motivational speaker.
Finally,
speaking is power and there is real power in the words you speak with your
mouth. If you are gifted in this, you can use it and create a multi-million
brand for yourself.
Just
follow the steps above and watch your motivational speaking career skyrocket to
the next level. Know that all the influential Motivational Speakers in the
world understand the right use of powerful words to speak into people’s spirit
and as a potential speaker, you can leverage this huge opportunity too.
Best wishes as you start your motivational speaking business.
Wow.... This is an award winning post! 🎊🎆🎇🎉
ReplyDeleteThumbs up dear 🙌🙌