Why Your Business Blog Is Not Getting Readers And How To Fix It

Someone recently asked me why he isn't getting much readers on his business blog and I was like, there are many reasons why!!
I must admit, a lot of people must have heard about the "magic" of business blogging and decided to jump on board. They’ve actually been writing and publishing for a couple of weeks/months or even years now. And they feel readers will "magically" appear because they have posted great contents on their site. Then, like a grinning spider, they sit back and wait for the fly. They wait… and wait.... and wait.... Some tumbleweed blows by. Nothing happens.
Instead of hundreds of readers flocking to your blog, there’s only silence. They may be lucky to get a couple of clicks, but no comments or subscribers. Then the business blog sits neglected in a corner, gathering digital dust.
If you are such a person, I know you feel dejected but trust me, you’re not the only one to struggle! There are several common mistakes that newbie bloggers make.  Obviously, you ujust need a little guide.
Here are top reasons why no one is reading your blog – and how to turn things around in your favour:

1. Your topic isn’t relevant to your audience:
I know you love your business. I bet you could preach passionately about your team, products, and profit margins all day, or give me a 20 second elevator pitch that would knock my socks off.
But this is where many business bloggers go wrong. You are trying to reach future customers and subscribers. These people don’t care about your business (yet!). They don’t care about your office Christmas party, or that someone on your team had a baby. They don’t even care about your new product range because they’ve never bought from you before.
Attracting new buyers and subscribers means attracting an audience you’ve never met. You need to appeal to strangers. And not just any strangers – the kind of strangers who are likely to take an interest in your business, maybe even become a customer.
For example, imagine your company sells engagement rings. Your ideal readers might be people aged 25-35, earning at least 50k per year, and in a long-term relationship. How do you appeal to them? What are their needs, desires, fears, passions and interests? These are the questions you should ask when choosing a blog topic. So you might write a blog about romantic date night ideas, getting adventurous in the bedroom, or 10 signs you’re in a great relationship.
Don’t push your product or your own agenda directly. Figure out who your customers are. Then create content that holds value and interest for them.
Image result for images of no blog readers

Here is a tip:
  • HubSpot and Xtensio offer free tools for creating buyer personas (imaginary profiles of your target audience). These can help you target your writing.
  • Research your successful blogging competitors. What do they write about?
  • Use language that suits your target demographic.
  • Measure the success of your previous blog posts using Google Analytics (or your blogging platform’s built-in analytics). Which topics tend to resonate with your audience?
2. Your blog is visually unappealing:
Human beings are visual creatures – we’re enamored by pretty things. Which is why ugly websites don’t retain visitors… And neither do ugly blog posts (fact).
If you’re not including photographs or graphics within your posts you risk losing the reader’s attention. This is particularly important if you’re posting long form content – no one wants to stare at a wall of plain text 2,000 words long! Not even me!
Many bloggers like to take their own photographs, but if that’s not your forte you can purchase stock photos online. Tread carefully though. While there are millions of stock photos to choose from, many of them ooze cliché – and business themed stock pictures tend to be particularly cringe-inducing. It’s better if you can find something original and edgy.
Finally, if you’re opting to advertise on your blog, do it in a way that preserves the look and feel of your site.
Image result for images of no blog readers 

Here is a tip:
  • Try the more unusual stock photo libraries; like shutterstock, pinterest, flickr or Unsplash.
  • Hire a photography student to take pics for your blog.
  • Or take your own pictures.

3. You’re not distributing effectively:
So you’ve created a beautiful blog filled with relevant, interesting blog posts. But the hard work’s not over yet! There’s no point in blogging if you’re not distributing your posts.
One of the most powerful tools for distributing your blog posts is social media. Social media channels are a relatively cost effective way of reaching thousands (even millions) of new readers if used effectively.
One of the great benefits of going social, particularly with Facebook, is that you can finely tune the targeting to reach your ideal audience. Are your main customers newly divorced men with a keen interest in gaming? 20-25 year olds who own cars and frequently travel? Crazy ladies in a 10km radius? Chances are, Facebook can pinpoint and target your ideal reader.
Share your blog posts on your company’s or personal Facebook, LinkedIn and Twitter pages. It’s also a great idea to include ‘share’ buttons on your blog. This makes it easy for readers to share your posts on their own social accounts, spreading the love even further.

Here's a tip:
  • Invest in targeted Facebook, Twitter etc advertising and boosted posts
  • Don’t just share fresh blog content – resurface your best evergreen posts
  • Use social media to start a conversation with your blog followers
4. Your blog isn’t SEO optimized:
Why is SEO (Search Engine Optimization) so important? Because the second page of Google is a cold, dead wasteland where no-one dares to tread. In fact, a staggering 95% of all search traffic won’t make it past the first page. On the other hand, if your blog post lands in the top 1 or 2 organic search results on Google’s first page, you’ve hit the SEO jackpot.
Almost all bloggers are striving for great SEO rankings, but it’s surprisingly easy to make basic mistakes. When you’re caught up in the excitement of your shiny new blog it’s easy to forget mundane (but important) SEO details like meta descriptions, alt image tags and title tags.
Another common pitfall is basing your blog topics on over-saturated keywords. Did you expect your generic travel post to rank no.1 on Google? I’ve got news for you – you’re not the first person to blog about the breathtaking beauty of the Taj Mahal.
This is why keyword analytics tools are so important, even though many bloggers shy away from them (I’ve heard the same complaint so many times – “I’m a writer! Not a numbers person”). Sorry to break the bad news, but there’s no escaping analytics. Luckily there are plenty of helpful online resources to get you started.
Image result for images of seo 

More tips:

5. Your copywriting sucks:
This one is a little personal, and can be a tough pill to swallow. But if your writing is awful you’ll be lucky to get any subscribers (except maybe your family), and your bounce rate will be through the roof.
There are some common mistakes people make when writing blogs. One is what I call university (or college) syndrome. Many recent graduates can’t break the habit of using long-winded, rambling sentences and showing off their vocabulary. If you’re using words like ‘axiomatic’ or ‘obsequious’ – now is the time to stop. No one wants to read a blog that sounds like a tertiary assignment.
Or you could be falling into the industry jargon trap, as many business bloggers do. You know your industry’s terminology inside out, but does your audience? People lose attention quickly if language goes over their head. You need to explain your business in terms an outsider can understand.
Then again, maybe your writing is just plain boring. Great writers know how to engage their audience – they use humor, emotive words, metaphors and vivid imagery. If your writing lacks all of these things, chances are it’s a pretty dull blog.
But don’t panic! The good news is that anyone can improve their written technique. You don’t need to be a natural Shakespeare or Jessica Fletcher. Becoming a great blog writer is often about simplifying your language, even breaking a few grammar rules to make your tone more conversational.

Here's a tip:
  • Cut long sentences in two
  • Add power words for impact
  • Write like you’re talking to a friend
  • Avoid technical & business jargon
6. You’re not publishing enough content:
How often you write matters. The frequency of your blog posts can have a direct impact on your search traffic and number of subscribers. The general consensus seems to be that at least 3-4 posts a week is a good starting point.
But wait… You’re a business owner! You don’t have time to bash at the keyboard constantly. Writing quality blog posts takes time and effort. How can you achieve that amount of blogging when you have a million other things to think about?
Finding time to write can seem like an insurmountable challenge, but that’s why it must be treated as an essential part of your marketing strategy. Input blog writing as a high priority task in your time management systems. Make sure you have several uninterrupted hours a week to get your creative writing juices flowing.
And if you still can’t find the time, you’ll need to delegate blogging to your team or maybe even hire a freelancer. Just make sure everyone is on the same page in terms of strategy and content!